Store Reviews vs Product Reviews on Wix
Product reviews sell SKUs on Wix; store reviews speak to brand experience. Proofy supports both — put product proof on the PDP. Not Google Business reviews.
- PDP needs product reviews
- Store reviews for brand pages
- Not Google Business import
Store reviews vs product reviews on Wix: product reviews sell the item on the product page. Store reviews support brand trust on broader pages. Confusing the two — or expecting Google Business stars inside a product-review app — wastes setup time.
Proofy Reviews supports product and store reviews (free, 4.3 from 5 reviews). Ask Ichonic if your homepage wall is full and every PDP is empty.
The short verdict
| Type | Best place |
|---|---|
| Product reviews | Product page |
| Store reviews | Homepage / About / all-reviews areas |
Product reviews
Tied to SKUs. Drive conversion and reduce sizing doubt — trust guide, fashion sizing.
Store reviews
Overall experience: shipping vibe, service, brand. Useful as secondary proof. Do not use them as the only social proof on a PDP.
Not Google Business
Local map-pack stars are a different product category. Proofy does not import Google Business reviews. Competitors sometimes claim that path — verify their listings; do not assume Proofy matches.
How to place each
Proofy Reviews
Ichonic · Wix App Market
Best for Product-first review setup on Wix
Widgets: customer reviews widget. Avoid stacking: too many widgets.
Pros
- Product + store reviews
- Eight widgets
- Free
Watch outs
- No Google Business import
When not to lean on store reviews
- You sell many SKUs with different quality — store praise hides bad products
- You need local Google stars for a service business
- PDPs still show zero product reviews
Help: contact.
FAQ
What is the difference between store reviews and product reviews on Wix?
Product reviews are tied to a specific SKU and belong on that product page. Store reviews describe the overall shopping experience and fit homepage or About-style placements.
Which should I collect first?
Product reviews. They sit next to Add to Cart and influence the buy decision directly.
Does Proofy support both?
Yes. Proofy covers product and store reviews with multiple widgets. Still start with product-page rating and list.
Can I import Google reviews as store reviews in Proofy?
No. Proofy does not import Google Business reviews. Use a local-reviews tool for that job.
Where do widgets get explained?
Customer reviews widget for Wix.
