Best Free Reviews App for Wix in 2026
Compare free Wix review apps: built-in Wix Reviews, Proofy, Fera’s capped free plan, and Kudobuzz’s trial. Pick by product-page needs, not by feature lists.
- Built-in vs third-party compared
- Setup path in about 20 minutes
- When not to install another app
The best free reviews app for Wix for most stores is still the built-in Wix Reviews app. It is free with Wix Stores, sits on the product page, and can email buyers after purchase.
Choose Proofy Reviews when you want a free third-party path with more widgets, automatic and one-time requests, and imports from CSV, Etsy, AliExpress, or Amazon via extension. Treat Fera’s free plan and Kudobuzz’s trial as short tests unless their live limits match your order volume.
The short verdict
| If your store is here | Free pick |
|---|---|
| New store, few or no product reviews | Built-in Wix Reviews |
| Need free widgets, request controls, marketplace imports | Proofy Reviews |
| Testing photo UGC or SMS before paying | Fera free plan (capped requests — confirm live listing) |
| Testing imports or widget depth before paying | Kudobuzz 14-day free trial (confirm live listing) |
| Only need Google Business stars on a service page | A local-reviews tool, not a product reviews app |
What free actually covers
Free can mean included with Wix Stores, free for now as a third-party app, or a free tier with tight monthly caps. Confirm the live Wix App Market listing before you plan around a limit that changed last month.
- Product-page stars and written reviews
- Moderation before junk goes public
- A request path after the order is fulfilled
- One primary widget set, not five overlapping modules
Photo galleries, floating badges, and competitor imports are optional. They are not the first problem when the catalog has zero reviews.
Built-in Wix Reviews
Wix Reviews
Built into Wix Stores
Best for New Wix stores that need product reviews without another vendor
Start here when you need live stars quickly. Follow the official Wix Reviews setup guide, set moderation, and move request timing past fulfillment.
Pros
- Free with Wix Stores
- Product-page ratings and moderation
- Automated request emails
Watch outs
- Limited import depth
- Fewer advanced widgets than specialists
Proofy Reviews
Proofy Reviews
Ichonic · Free for Wix
Best for Stores that want a free third-party reviews workflow
Proofy covers product-page stars and review lists, eight display widgets, automatic and one-time request emails, photo and video submissions, and imports from generic CSV, Etsy CSV or JSON, AliExpress by product ID, and Amazon through the browser extension. It does not import Google Business reviews and does not add review structured data for search stars today.
Skip Proofy when native Wix Reviews already covers the product page cleanly, or when your real need is Google Business stars on a service homepage.
Pros
- Free on Wix App Market
- Automatic and one-time review requests
- CSV, Etsy, AliExpress, Amazon extension imports
Watch outs
- Skip if native Wix Reviews already fits
- Does not import Google Business reviews
Fera and Kudobuzz free paths
As of the live App Market listings checked for this guide: Fera offers a free plan with tight caps (including about 10 review requests per month and about 20 orders per month on the free plan shown). Kudobuzz lists a 14-day free trial, not a permanent free tier. Limits and prices change — confirm the current pricing block before you plan around either path.
Editorify is another Wix reviews listing in the App Market. Confirm its live pricing and limits before you treat it as free. Use Fera, Kudobuzz, or Editorify when you need a feature Proofy and native Wix do not cover, and you accept that free may mean a short runway.
| Need | Often listed on Fera / Kudobuzz | On Proofy today |
|---|---|---|
| Google Business import | Listed on several competitor pages | No |
| SMS review requests | Fera lists SMS options | Email requests only |
| Q&A / Shopping syndication | Kudobuzz listing emphasizes these | No |
| Etsy / AliExpress / Amazon import | Varies by listing | Yes (Amazon via extension) |
| Free path | Fera: capped free plan. Kudobuzz: 14-day trial | Free on App Market |
For a deeper side-by-side, read the Wix review app comparison. For Fera-specific switching, see Fera alternatives for Wix.
How to pick in 10 minutes
- Write the one job the app must do on the product page.
- If that job is stars + text + email requests, install native Wix Reviews.
- If you need free widgets, request controls, or marketplace imports, install Proofy.
- If you need Google import, SMS, Q&A, or Shopping syndication, check Fera or Kudobuzz live listings and budget for paid limits.
- Remove every other reviews app from the product template before you publish.
Mistakes that waste a free install
- Running two review systems on the same product page
- Sending requests the day the label prints
- Publishing every review with no moderation
- Choosing an app for Google search stars when the app does not add eligible markup
- Importing marketplace reviews onto the wrong Wix product
When not to chase free
Do not install another free reviews app if:
- Native Wix Reviews already collects and displays product feedback cleanly
- Your product pages are missing basic copy, photos, or shipping information
- Nobody will moderate or reply during the week
- Your real need is local Google Business reviews, not ecommerce product reviews
What to measure
- New product reviews collected in 30 days
- Request send rate and response rate
- Share of products with at least one visible review
- Product-page conversion on SKUs that now show reviews
- Mobile load feel after widgets go live
For setup steps after you pick, use how to add product reviews on Wix. Contact Ichonic if you want a stack review before you switch.
FAQ
What is the best free reviews app for Wix?
Built-in Wix Reviews is the free default for most new Wix Stores. Proofy Reviews is the free third-party path when you want more widgets, request controls, and marketplace imports. Fera’s free plan is tightly capped. Kudobuzz lists a 14-day free trial. Confirm live App Market limits before you plan around either.
Is Proofy Reviews free?
Yes. Proofy is listed as free on the Wix App Market. It includes product and store reviews, eight display widgets, automatic and one-time review requests, photo and video submissions, and imports from CSV, Etsy, AliExpress, and Amazon via browser extension.
Does a free Wix reviews app import Google Business reviews?
Built-in Wix Reviews and Proofy do not import Google Business reviews. Some third-party apps list Google import on their App Market pages. For local service stars on a homepage, use a local-reviews tool, not a product-review app.
Can I run two free review apps together?
You can install both. You usually should not. Two review blocks on one product page confuse shoppers, split moderation, and add scripts. Pick one primary app.
When should I leave a free reviews app for a paid one?
Leave when a free path cannot cover a real store need: Google Business import, SMS collection, Q&A, Shopping syndication, or request volume limits you keep hitting. Do not upgrade for feature lists you will never use.
