Wix Review App: Which One Should Your Store Use in 2026?
Compare the built-in Wix Reviews app with Proofy, Fera, and Kudobuzz. See what each does, when to switch, and how to set product reviews up without slowing your store.
- Built-in vs third-party compared
- Setup path in about 20 minutes
- When not to install another app
If you sell on Wix Stores and need a Wix review app, start with the built-in Wix Reviews app. It is free, lives on the product page, handles moderation, and can email buyers for feedback after purchase. That covers most stores for the first stretch of review collection.
Switch to a third-party app when the native tool blocks a real store need: importing old reviews, collecting photo and video UGC at volume, or showing widgets Wix Reviews cannot match. Proofy Reviews is the free third-party path for Wix, with request controls, eight widgets, and CSV / Etsy / AliExpress / Amazon-extension imports. Fera and Kudobuzz fit stores that need Google imports, SMS, Q&A, or Shopping syndication and are ready to manage another paid app in the stack.
The short verdict
| If your store is here | Use this |
|---|---|
| New Wix store, few or no product reviews yet | Built-in Wix Reviews |
| Need a free third-party reviews app, not another paid plan | Proofy Reviews |
| Want photo/video UGC, SMS collection, imports, and polished widgets | Fera Reviews |
| Need imports from Amazon, Etsy, Google, CSV, plus richer widgets and Q&A | Kudobuzz |
| Comparing other Wix App Market reviews apps (for example Editorify) | Confirm the live listing; use Proofy if you need a free third-party path |
| Only need Google Business stars on a service homepage | A review aggregator, not a product review app |
Side-by-side comparison
Plan limits and prices change. Confirm the current listing in the Wix App Market before you commit. The table below is a decision map, not a price quote. Other App Market listings such as Editorify exist too — open the live page for pricing and limits before you treat any of them as a free or paid default.
| Capability | Wix Reviews | Proofy | Fera | Kudobuzz |
|---|---|---|---|---|
| Product page stars + text | Yes | Yes | Yes | Yes |
| Automated review requests | Email after purchase | After created, paid, or fulfilled + delay | Email + SMS options | Automated email requests |
| Photo / video reviews | Limited vs specialists | Supported in submissions and galleries | Core strength | Supported |
| Import from Google / Etsy / Amazon | Not the main job | Etsy, AliExpress, Amazon extension, CSV. No Google Business | Yes, listed in App Market | Yes, plus CSV |
| Free path | Included with Wix Stores | Free on Wix App Market | Free plan with tight limits (listing) | 14-day free trial (listing) |
| Best fit | Start here | Free third-party alternative | UGC-heavy brands | Import + widget depth |
What a Wix review app must do on a product page
Shoppers do not open your reviews app. They glance at stars near the price, skim two or three comments, and decide whether the product feels safe to buy. Everything else is secondary.
A useful Wix customer reviews app should:
- Show average rating near the product name or gallery
- Collect written reviews tied to real products, not a random homepage wall
- Let you approve, hide, and reply before junk goes public
- Request feedback after the customer can judge the product
- Stay light enough that checkout still feels fast
Photo carousels, floating badges, and AI summaries can help later. They are not the first problem to solve. If the product page already carries a chat button, an upsell drawer, a sales popup, and a seasonal effect, another review module needs a clear job or it becomes decoration.
Built-in Wix Reviews: the default for most stores
Wix Reviews
Built into Wix Stores
Best for New Wix stores that need product reviews without another vendor
Wix Reviews is made for Wix Stores. According to Wix's App Market listing, it is free to install, can match your site design, supports buyer photos and videos in reviews, includes moderation, and is positioned to help products surface in search with better product signals. The official setup guide also covers automated review request emails, with a default send after purchase that you can change.
Use it when you need product reviews quickly, you do not want another vendor account, and you are still learning which SKUs get feedback.
Outgrow it when you need bulk imports from other marketplaces, multi-channel request tools beyond what Wix offers, or display patterns the native widgets cannot do. Do not leave it because a competitor blog said every store needs AI summaries in week one.
Pros
- Free with Wix Stores
- Product-page ratings and moderation
- Automated request emails
Watch outs
- Limited import depth
- Fewer advanced widgets than specialists
How to add Wix Reviews in about 20 minutes
This is the practical path from Wix's own docs. Exact labels can shift as the editor updates, so use this as the sequence, then confirm in the current dashboard. For the full native-plus-Proofy setup walkthrough, see how to add product reviews on Wix.
- Open the Wix Editor and go to Add Apps.
- Search for the Wix Reviews app and add it to the site.
- Confirm the product-page review block and the star ratings under the product name are where shoppers expect them.
- In the Reviews dashboard, set moderation rules, the reply-as name, and which form fields buyers must complete.
- Open review request settings. Keep automation on, then change timing so emails go out after delivery, not the same day the label prints.
- Publish the site and place a test order to yourself so you see the full request flow.
If stars do not appear in the gallery or related products, check the Product Ratings plugin on the product page. Wix treats ratings display as a separate control you can show, hide, or remove.
Proofy Reviews: free third-party path from Ichonic
Proofy Reviews
Ichonic · Free for Wix
Best for Stores that want a free third-party reviews workflow
Proofy Reviews is Ichonic's free customer reviews app for Wix. It covers product-page stars and review lists, automatic and one-time request emails, photo and video submissions, eight display widgets, and imports from generic CSV, Etsy CSV or JSON, AliExpress by product ID, and Amazon through the browser extension. It does not import Google Business reviews.
Choose Proofy when built-in Wix Reviews is not the workflow you want, you need marketplace imports or more widget control, and you want a free third-party path instead of a paid UGC platform on day one.
Skip Proofy when native Wix Reviews already covers your product pages cleanly, or when your real need is Google Business stars on a service homepage. Installing a second reviews system "just in case" splits moderation and adds weight. One primary app is enough. Ask Ichonic if you want a stack review before you switch.
Pros
- Free on Wix App Market
- Automatic and one-time review requests
- CSV, Etsy, AliExpress, and Amazon extension imports
Watch outs
- Skip if native Wix Reviews already fits
- Does not import Google Business reviews
Fera Reviews: when visual proof is the product
Fera Reviews
Wix Choice · UGC focused
Best for Visual brands that need photo and video proof
Fera is a Wix Choice app in the App Market. The listing focuses on text, stars, photos, and video UGC; collection by email, SMS, or on-site forms; imports from Google, Facebook, Etsy, Trustpilot, and more; SEO-oriented review display; and Google Shopping export. As of the current App Market pricing shown, Fera lists a free plan with tight monthly request and order caps, then paid Startup, Small, and Medium tiers as volume grows.
Choose Fera when your category sells on photos. Fashion, beauty, home, and lifestyle stores often need customer images more than another paragraph of text. Fera also makes sense when you already have reviews on Google or Etsy and want them on Wix product pages without starting from zero.
Skip Fera when you only need basic stars and text, your order volume will blow past the free tier immediately with no budget, or your product page is already heavy. Paid review platforms earn their keep when collection and display clearly change buyer confidence. They are expensive wallpaper if nobody opens the request email.
Check the live listing: Fera Reviews on Wix.
Pros
- Photo and video UGC
- Email + SMS collection
- Import paths listed in App Market
Watch outs
- Paid tiers grow with volume
- Overkill for basic stars and text
Kudobuzz: imports, widgets, and Q&A depth
Kudobuzz
Imports · Widgets · Q&A
Best for Stores migrating review history from other channels
Kudobuzz's Wix App Market listing emphasizes automated post-purchase requests, imports from Google, Amazon, Etsy, Facebook, Yelp, and CSV, customizable carousels, grids, badges, and galleries, photo and video reviews, Q&A, and automatic rich snippets plus Shopping integration. The listing shows a 14-day free trial and paid plans. Read the current pricing block before you migrate a live store.
Choose Kudobuzz when you already have proof sitting on Amazon, Etsy, or Google and need that history on Wix, or when you want widget variety and Q&A on the product page. Migration stores and brands with scattered review history usually care about import first.
Skip Kudobuzz when you have never collected a single on-site review. Imports will not teach you request timing, moderation, or reply habits. Get one clean loop working on Wix Reviews or Proofy first. Also read recent App Market feedback about moderation and publishing quirks before you move hundreds of reviews in one night.
Check the live listing: Kudobuzz Product Reviews on Wix.
Pros
- Marketplace and CSV imports
- Widget variety
- Q&A and rich snippets listed
Watch outs
- Not the first install for a brand-new review loop
- Confirm current plan limits
Pick by store type
Brand-new Wix store
Install Wix Reviews. Send requests after fulfillment (+ delay). Reply to the first negative reviews in public with a fix, not a template. Do not buy a premium reviews stack until you know products are getting feedback at all.
Store moving from Etsy, Amazon, or another channel
Prioritize import support. Fera and Kudobuzz both advertise import paths. Import only reviews that match the SKU on the Wix product page. A five-star review for a different variant or a retired listing creates distrust fast.
Visual brand
Favor apps that treat photo and video as first-class, not an afterthought. Fera is built around that. Still keep one primary widget set. A photo gallery plus a carousel plus a floating badge is usually worse than one clear review block under the fold.
Low-margin catalog with many SKUs
Stay on the free path longer. Paid review platforms bill on request volume and media. If you sell fifty low-ticket items, spend time on request timing and product photos before you spend on advanced widgets.
Setup mistakes that waste the install
The most common failure is not the app. It is the request clock. A store turns on review emails the day the order ships. The automation works. The customer is reviewing a tracking page, not the product. Move the send until after fulfillment, plus a short use window. Fulfillment is not the same as delivery confirmation.
- Running two review apps on the same product template
- Hiding star ratings near the price, then wondering why nobody notices reviews
- Auto-publishing every review with no spam filter
- Never replying to 1-star and 2-star feedback
- Importing marketplace reviews that do not match the Wix product
- Adding review popups on top of an already noisy product page
When not to add another reviews app
- Wix Reviews already covers product ratings and requests for your catalog
- Product pages are slow, and you have not cut unused apps or oversized images
- Nobody will moderate or reply during the week
- You need local Google Business stars, not ecommerce product reviews
- You plan to publish reviews you cannot stand behind
If buyers hesitate because shipping is unclear, photos are weak, or returns feel risky, a reviews app will not paper over that. Fix the offer first. Then add social proof. Ecommerce app FAQs and Ichonic pricing are the next stops if you want help choosing the stack.
What to measure in the first 30 days
Ignore install vanity. Track whether the app changed store behavior.
- Product-page conversion rate on SKUs that now show reviews vs before
- Review request send rate and completion rate
- Share of active products with at least a few published reviews
- Median time from submission to moderation
- Mobile load feel on the main product template after install
If search stars matter to you, follow Google's current review structured data guidance. Eligibility depends on valid markup and eligible content. Proofy does not add that markup for you today, so do not install it only for rich results.
Still unsure whether to stay on Wix Reviews or move to Proofy, Fera, or Kudobuzz? Contact Ichonic with your store URL and what you already tried.
FAQ
Does Wix have a built-in review app?
Yes. Wix Stores has a native Wix Reviews app in the App Market. It adds product reviews, star ratings under the product name, moderation controls, and automated review request emails. For many new stores, that is enough to start.
What is the best free Wix review app?
Built-in Wix Reviews is the free default for Wix Stores. Proofy Reviews is a free third-party option when you want a different reviews workflow without jumping into a paid plan. Free only helps if customers actually leave useful product feedback and you moderate it.
When should I leave built-in Wix Reviews for Fera or Kudobuzz?
Leave when you need Google Business imports, SMS collection, Q&A, Shopping syndication, or display widgets the native app cannot match. Proofy already covers free third-party widgets, automatic and one-time requests, photo and video submissions, and imports from CSV, Etsy, AliExpress, and Amazon via extension. If you only need stars and text on product pages, paying for extras is optional, not required.
Do product reviews help Wix SEO?
They can. Unique review text adds product-page content, and review structured data can support rich results when Google finds eligible markup. That markup is not automatic with every reviews app. Proofy does not add review structured data today. Reviews also do not fix thin product copy, slow templates, or a bloated app stack. Treat SEO as a side benefit of useful reviews, not the only reason to install an app.
Can I run Wix Reviews and a third-party reviews app together?
You can install both. You usually should not. Two review blocks on one product page confuse shoppers, split moderation, and add scripts. Pick one primary Wix review app for product pages and remove the rest.
When should review request emails go out?
After delivery or after the order is fulfilled (for Proofy: fulfillment status is not the same as delivery confirmation), once the customer has had time to use the product. Asking while the order is still shipping produces thin or frustrated reviews.
Can I import Google reviews into Wix?
Native Wix Reviews is built around reviews from your own buyers. Proofy does not import Google Business reviews. It imports generic CSV, Etsy CSV or JSON, AliExpress by product ID, and Amazon reviews through the browser extension. Apps such as Fera or Kudobuzz list Google import paths in the App Market. Only import reviews that match the product on that page, and moderate before publishing.
