How to Add Product Reviews on Wix (Step-by-Step)
Add product reviews on Wix with built-in Wix Reviews or Proofy. Install widgets, set review requests after fulfillment (not the same as delivery confirmation), and import Etsy, AliExpress, Amazon, or CSV reviews when you need them.
- Built-in vs third-party compared
- Setup path in about 20 minutes
- When not to install another app
Here is how to add product reviews on Wix the practical way: install one reviews app, show stars near the price, put written reviews on the product page, and send review requests after fulfillment, plus a short delay. Start with built-in Wix Reviews if you only need basics. Use Proofy Reviews when you want a free third-party setup with more widgets, request controls, and marketplace imports.
This guide covers both paths. It also covers what to install first, what to skip, and which imports Proofy actually supports. If you are still choosing between apps, read the Wix review app comparison first, then come back here for setup.
The short answer
| Your situation | What to do |
|---|---|
| New Wix store, no product reviews yet | Install built-in Wix Reviews |
| Want free third-party widgets and request controls | Install Proofy Reviews |
| Moving reviews from Etsy, AliExpress, Amazon, or a CSV | Use Proofy import tools for those sources |
| Need Google Business reviews on a service homepage | Use a local-reviews tool, not a product reviews app |
What belongs on the product page
Shoppers do not open your reviews dashboard. They glance at stars near the price, skim two or three comments, and decide whether the product looks trustworthy enough to buy.
- Average rating and review count near the product name or price
- A readable list of product reviews below the main product details
- Moderation so fake, empty, or abusive reviews stay unpublished
- A request path that asks buyers after they receive the order
Photo galleries, floating badges, and homepage carousels can help later. They are not the first problem to solve when the product page has zero reviews.
Pick a path: native or Proofy
Both paths work. The wrong move is installing two systems and leaving both live on the product page.
| Need | Built-in Wix Reviews | Proofy Reviews |
|---|---|---|
| Product page stars + text | Yes | Yes |
| Automated review requests | Email after purchase | After created, paid, or fulfilled + delay |
| Widget variety | Native Wix layout | Product, homepage, badge, gallery, carousel |
| Import Etsy / AliExpress / Amazon / CSV | Not the main job | Supported |
| Import Google Business reviews | No | No |
| Best starting point | Most new stores | When you want the free third-party path |
Add reviews with built-in Wix Reviews
Wix Reviews
Built into Wix Stores
Best for New Wix stores that need product reviews without another vendor
Use this when you want the shortest path to live stars on product pages. Official setup docs live in the Wix Reviews help article.
Pros
- Free with Wix Stores
- Product-page ratings and moderation
- Automated request emails
Watch outs
- Limited import depth
- Fewer advanced widgets than specialists
Native setup checklist
- Open the Wix App Market and add Wix Reviews.
- Confirm the rating shows under the product name on a product page.
- Place or enable the reviews display where shoppers expect it.
- Set moderation rules before the first public reviews appear.
- Set review request timing for after fulfillment (plus delay), not after label print.
- Place a test order and confirm the request email behavior.
Add reviews with Proofy
Proofy Reviews
Ichonic · Free for Wix
Best for Stores that want widgets, request controls, and marketplace imports without a paid platform
Proofy is the path when you want a dedicated reviews workflow on Wix: install the app, place the product-page widgets, configure requests, then import older reviews only if you already have them.
Pros
- Product and homepage review widgets
- Automatic and one-time review requests
- CSV, Etsy, AliExpress, and Amazon import paths
Watch outs
- Skip if native Wix Reviews already fits
- Does not import Google Business reviews
Proofy setup checklist
- Install Proofy Reviews on your Wix store and finish the setup wizard.
- Open widget installation and add product detail rating near the price.
- Add the product reviews / all product reviews widget below the main product details.
- Set branding so stars and text match your store, not a default theme clash.
- Configure submission and review settings before inviting the first buyers.
- Turn on automatic review requests. Use the fulfilled trigger and a short delay.
- Publish, then place a test order and confirm the request path.
Which Proofy widgets to install first
Proofy includes several widgets. Install the smallest set that answers the product-page job. More widgets do not mean more revenue. They often mean more scripts and a noisier page.
| Widget | Where it goes | Install on day one? |
|---|---|---|
| Product detail rating | Product page, near name/price | Yes |
| Product reviews / product all reviews | Product page, below details | Yes |
| All reviews | Homepage or custom page | Optional after product pages work |
| Overall rating banner | Homepage | Optional |
| Floating rating badge | Homepage or sitewide | Later, if the page still feels clean |
| Media gallery / product media gallery | Homepage or product page | After photo reviews exist |
| Testimonial carousel | Homepage or custom page | Optional social proof, not a substitute for product reviews |
Turn on review requests
Widgets show reviews. Requests create them. Without a request path, the product page stays empty even after a clean install.
In Proofy, use:
- Automatic requests for ongoing post-purchase emails, triggered after order created, paid, or fulfilled, plus a delay you set
- One-time requests when you need a manual push for a product or customer set
- Exclusion filters for specific products and customer emails you do not want to ask
- Email defaults so the message sounds like your store, not a generic template
Import existing reviews (optional)
Only import after the live product-page widgets and request path work. An import cannot fix a missing rating block or a broken request email.
Proofy supports these import sources today:
| Source | How it works in Proofy | Notes |
|---|---|---|
| Generic CSV | Upload a standard review CSV mapped to Wix products | Best for clean exports from another tool |
| Etsy | CSV or JSON export, mapped to a Wix product | Useful when you are moving a handmade catalog onto Wix |
| AliExpress | Direct import by AliExpress product ID | Map each source product to the matching Wix product |
| Amazon | Browser extension import into Proofy | Only import reviews you have rights to use |
| Google Business | Not supported | Use a local-reviews tool if that is the real need |
Amazon CSV bulk upload through the marketplace template is still limited. If your file matches the generic CSV format, use generic CSV. Otherwise use the Amazon browser extension path.
Setup mistakes that waste the install
- Installing two reviews apps and leaving both widgets live
- Putting five review widgets on the homepage before product pages have stars
- Sending review requests the same day the label prints
- Publishing every review with no moderation
- Importing Google Business reviews into a product reviews workflow that cannot accept them
- Importing marketplace reviews without mapping the correct Wix product
When not to add another reviews app
Do not add Proofy, or any third-party reviews app, if:
- Built-in Wix Reviews already shows stars, collects feedback, and your team moderates it
- Your real need is Google Business reviews for a local service page
- Your product pages are still missing basic copy, photos, or shipping information
- Your store already feels slow and you are stacking widgets without removing anything
What to measure after you go live
Do not invent a success story. Watch the store for 30 days and write down:
- Number of new product reviews collected
- Review request send rate and response rate
- Share of products with at least one visible review
- Product-page conversion rate before and after reviews appear
- Page feel and load behavior after widgets go live
For search visibility, Google only shows review-related rich results when it finds eligible markup and useful content. Proofy does not add review structured data for you today. Treat search stars as a side benefit of useful product feedback, not a setup guarantee. See Google's guidance on review snippets.
FAQ
How do I add product reviews on Wix?
Install a reviews app, place stars near the price on the product page, put written reviews below the fold, and automate review requests after the order is fulfilled, plus a short delay. Built-in Wix Reviews is the default path. Proofy Reviews is the free third-party path when you want more widgets, request controls, and marketplace imports.
Does Wix have built-in product reviews?
Yes. Wix Stores includes a native Wix Reviews app in the App Market. It supports product-page ratings, moderation, and automated review request emails. Many new stores should start there before adding another vendor.
Can Proofy import Google reviews?
No. Proofy does not import Google Business reviews. Proofy imports generic CSV files, Etsy CSV or JSON exports, AliExpress reviews by product ID, and Amazon reviews through the browser extension. For Google Business stars on a service homepage, use a local-reviews tool, not a product-review app.
Where should product reviews appear on a Wix product page?
Put a compact star rating near the product name and price. Put the full review list or product reviews widget below the main product details. Avoid stacking a floating badge, carousel, gallery, and full list on the same page on day one.
When should review request emails go out?
After the order is fulfilled (Wix fulfillment status — not the same as delivery confirmation), plus a short delay so the customer has time to use the product. Asking while the parcel is still in transit produces thin or frustrated feedback. Proofy automatic requests can trigger after order created, paid, or fulfilled, and you can exclude specific products or emails.
Do I need photo and video reviews on day one?
No. Text reviews and clear star ratings are enough to start. Add media collection and a media gallery after you have a steady flow of basic reviews and your product page still feels fast.
Can I run Wix Reviews and Proofy together?
You can install both. You usually should not. Two review systems on one product page confuse shoppers, split moderation, and add scripts. Pick one primary reviews app for product pages.
