Automate Product Review Requests on Wix
Automate Wix review request emails after order fulfilled, paid, or created. Set delays, exclusions, and one-time pushes with Proofy or native Wix Reviews.
- Built-in vs third-party compared
- Setup path in about 20 minutes
- When not to install another app
To automate product review requests on Wix, turn on post-purchase emails in one reviews app and fire them after the order is fulfilled, not when the label prints. Built-in Wix Reviews can automate requests after purchase. Proofy Reviews adds automatic rules (created, paid, or fulfilled + delay), one-time pushes, and product/email exclusions.
Widgets show reviews. Requests create them. Without a request path, the product page stays empty. Full install path: how to add product reviews on Wix.
The short answer
| Setting | Recommended start |
|---|---|
| Trigger | Order fulfilled |
| Delay | Short buffer after fulfillment so the product is in use |
| Channel | Email (Proofy). SMS is not available in Proofy. |
| Exclusions | Specific products and emails you should not ask |
Get the timing right
A perfect automation with the wrong clock still collects weak reviews. Prefer fulfilled, then delay. Use created or paid only when fulfillment data is unreliable and you accept earlier asks.
Native Wix Reviews requests
Native Wix Reviews includes automated review request emails with timing you can change. Use it when you stay on the built-in stack. Confirm labels in the current dashboard — editor UI shifts.
Proofy automatic and one-time requests
Proofy Reviews
Automatic + one-time requests
Best for Stores that need controllable post-purchase review emails on Wix
Automatic requests handle the ongoing loop. One-time requests cover a product launch, a VIP segment, or a catch-up campaign. Configure email defaults so the message sounds like your store.
Pros
- Triggers: created, paid, or fulfilled
- Configurable delay
- One-time pushes for manual campaigns
Watch outs
- Email only — no SMS
- Exclusions are products and emails, not auto-refund rules
Exclusion filters that actually exist
In Proofy, exclusion filters let you skip specific products and customer emails. They do not automatically detect refunded or cancelled orders by status. If a sensitive SKU or email should never get an ask, add it to the exclusion lists.
Setup checklist
- Install one primary reviews app and place stars + review list on the product page.
- Enable automatic requests with fulfilled trigger and a short delay.
- Add excluded products and emails that should never be asked.
- Edit the email template so it matches your store voice.
- Place a test order and confirm the email arrives on the intended schedule.
- Only then schedule one-time pushes for older customers if needed.
Mistakes that kill response rate
- Sending the day the label prints
- Running two apps that both email the same buyer
- No moderation queue when replies start arriving
- Asking for photos before text reviews exist
- Generic template that looks like spam
When not to automate yet
- Product pages still have no place to show the review after someone submits
- Your team cannot moderate for a week
- Fulfillment data is so messy that every email goes out on the wrong day
- You still run two competing reviews apps
What to measure
- Request send rate
- Response / completion rate
- Median time from fulfillment to request
- New published reviews per week
Next: customer reviews widgets on Wix and photo reviews display. Contact Ichonic if your request clock is wrong and nothing converts.
FAQ
How do I automate product review requests on Wix?
Install a reviews app, enable post-purchase email requests, and set the trigger after the order is fulfilled with a short delay. Built-in Wix Reviews can automate requests after purchase. Proofy supports automatic requests after order created, paid, or fulfilled, plus one-time manual pushes.
When should the review email go out?
After the order is fulfilled (Wix fulfillment status — not the same as delivery confirmation), plus a delay so the customer can use the product. Asking while the parcel is still shipping produces thin or frustrated reviews.
What can Proofy exclude from automatic requests?
Specific products and customer emails. Proofy exclusion filters do not automatically skip refunded or cancelled orders by status. Keep those lists current.
What is the difference between automatic and one-time requests in Proofy?
Automatic requests run on an ongoing post-purchase rule. One-time requests are a manual push for a product or customer set when you need a campaign outside the default loop.
Do review request emails need photo uploads on day one?
No. Get text reviews flowing first. Enable image and video uploads after the basic request loop works and the product page still feels fast.
