When to Send Review Request Emails on Wix
Send Wix review request emails after fulfillment plus a delay — not at checkout. Timing rules, delays, and when early asks hurt. Proofy is free.
- After fulfillment, not at purchase
- Delay so the product can be used
- Early asks create thin reviews
When to send review request emails on Wix: after the order is fulfilled, plus a delay that matches how long shipping and first use usually take. Asking while the parcel is still on a truck produces empty praise or angry notes — not useful social proof.
Proofy Reviews (free, 4.3 from 5 reviews) can trigger on order created, paid, or fulfilled, with a delay. This page is about when. For how to turn automation on, use automate product review requests.
The short verdict
| Moment | Send review request? |
|---|---|
| Checkout / order created | No for physical goods |
| Order paid, not fulfilled | Usually too early |
| Fulfilled + delay for transit and use | Yes |
The timing rule
Customers need the product in hand before a review is fair. Fulfillment is the earliest honest trigger for most Wix stores. Then wait. Digital goods can ask sooner. Slow international shipping needs more delay than local courier.
How long to wait after fulfillment
- Estimate typical door-to-door time for your main market
- Add a few days for unboxing and first use
- Fashion/sizing may need longer than consumables
- Watch whether replies mention “still waiting for package”
Proofy triggers in plain language
Proofy Reviews
Ichonic · Wix App Market
Best for Automated review requests with delay control
Default recommendation: order fulfilled + delay. Use created/paid only for instant digital delivery where use starts immediately.
Pros
- order_created / paid / fulfilled
- Configurable delay
- Free on App Market
Watch outs
- Wrong trigger still sends bad timing
- Exclusions are products + emails only
Timing mistakes
- Same delay for domestic and overseas orders
- Asking again every week until they review
- Sending requests for refunded orders you did not exclude by email
When not to send yet
- Fulfillment process is unreliable
- You have no product-page widgets to show reviews when they arrive
- You are about to change the product entirely
Setup and copy next
Automation setup: automate product review requests on Wix. Email wording: review request email copy. Incentives: review incentives on Wix. Help: contact.
FAQ
When should I send a review request email on Wix?
After the order is fulfilled, plus a delay so the customer can receive and use the product. Asking at checkout or right after payment often gets thin or frustrated replies.
Is fulfillment the same as delivery?
No. Wix fulfillment status means the order was marked fulfilled in admin. Delivery confirmation can lag. Add a delay that matches your typical transit time.
Which Proofy trigger should I use?
Prefer order fulfilled for most physical products. Order created or paid can fire too early. See automate product review requests on Wix for the full setup.
How many days should the delay be?
Match your shipping reality — local next-day needs a shorter delay than international parcels. There is no universal magic number. Test and watch response quality.
Where do I write better email copy?
See review request email copy for Wix. Timing and copy are separate jobs.
