When to send review request emails on Wix: after the order is fulfilled, plus a delay that matches how long shipping and first use usually take. Asking while the parcel is still on a truck produces empty praise or angry notes. not useful social proof.
Proofy Reviews (free, 4.3 from 5 reviews) can trigger on order created, paid, or fulfilled, with a delay. This page is about when. For how to turn automation on, use automate product review requests.
Best fit
A review request that arrives too early is technically working and strategically wrong.
The short verdict
| Moment | Send review request? |
|---|---|
| Checkout / order created | No for physical goods |
| Order paid, not fulfilled | Usually too early |
| Fulfilled + delay for transit and use | Yes |
The timing rule
Customers need the product in hand before a review is fair. Fulfillment is the earliest honest trigger for most Wix stores. Then wait. Digital goods can ask sooner. Slow international shipping needs more delay than local courier.
How long to wait after fulfillment
- Estimate typical door-to-door time for your main market
- Add a few days for unboxing and first use
- Fashion/sizing may need longer than consumables
- Watch whether replies mention "still waiting for package"
Tip
Mark fulfilled. Wait. Then ask. Never ask at the thank-you page for physical goods.
Should you send a reminder if they do not respond?
One gentle reminder, a week or two after the first request, is reasonable and standard practice. More than that starts to feel like nagging rather than a genuine ask. If a reminder does not work, that customer is unlikely to leave a review no matter how many times you ask. move on rather than sending a third or fourth follow-up.
Proofy triggers in plain language
Proofy Reviews. Ichonic · Wix App Market (Free)
Best for: Automated review requests with delay control
Default recommendation: order fulfilled + delay. Use created/paid only for instant digital delivery where use starts immediately.
Pros
- order_created / paid / fulfilled
- Configurable delay
- Free on App Market
Watch outs
- Wrong trigger still sends bad timing
- Exclusions are products + emails only
Timing mistakes
- Same delay for domestic and overseas orders
- Asking again every week until they review
- Sending requests for refunded orders you did not exclude by email
When not to send yet
- Fulfillment process is unreliable
- You have no product-page widgets to show reviews when they arrive
- You are about to change the product entirely
Setup and copy next
How to ask (channels + templates): how to ask customers for reviews. Automation setup: automate product review requests on Wix. Email wording: review request email copy. Incentives: review incentives on Wix. Help: contact.
Key takeaway
Fulfill first. Delay second. Ask third. Never reverse that order for physical products.
FAQ
When should I send a review request email on Wix?+
After the order is fulfilled, plus a delay so the customer can receive and use the product. Asking at checkout or right after payment often gets thin or frustrated replies.
Is fulfillment the same as delivery?+
No. Wix fulfillment status means the order was marked fulfilled in admin. Delivery confirmation can lag. Add a delay that matches your typical transit time.
Which Proofy trigger should I use?+
Prefer order fulfilled for most physical products. Order created or paid can fire too early. See automate product review requests on Wix for the full setup.
How many days should the delay be?+
Match your shipping reality. local next-day needs a shorter delay than international parcels. There is no universal magic number. Test and watch response quality.
Where do I write better email copy?+
See review request email copy for Wix. Timing and copy are separate jobs.
Should I send a follow-up reminder if a customer does not respond to the first review request?+
One gentle reminder about a week or two later is reasonable. Beyond that, repeated asks read as nagging rather than a genuine request, and a customer who ignored two requests is unlikely to respond to a third.
Still deciding what fits your store?
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