Review request email copy for Wix should be short, specific, and honest. One product mention. One ask. One link. No "skyrocket your experience" language. Timing still matters more than clever wording. Fix send time first. For automation setup, see automate product review requests on Wix.
Proofy Reviews is free (4.3 from 5 reviews) and handles request automation. This page is about the words. Ask Ichonic if open rates look fine but nobody clicks.
Intent ownership: this URL owns review request email wording (subjects, body, follow-up). Timing rules: when to send review request emails on Wix. Automation vs one-time: one-time vs automatic review requests on Wix. Ask strategy beyond email copy: how to ask customers for reviews.
Best fit
If the email sounds like a billboard, it gets deleted like a billboard.
The short verdict
- Subject: human question, product named
- Body: 4-8 short lines max
- CTA: one button or link to leave a review
- Tone: ask for honesty, not five stars
Important
Proofy review requests are email-only. Proofy does not send SMS or text-message review requests. The Ichonic SMS Button is click-to-SMS for support, not review automation.
Copy rules that work
- Name the product they bought.
- Ask for a rating and one useful detail (fit, quality, shipping).
- Say honesty is welcome. including mixed scores.
- One link. Repeat links look desperate.
- Sign with a real store name, not "The Marketing Team."
Subject lines to try
- How is your [product name]?
- Quick question about your [store] order
- Got 60 seconds for a product review?
Avoid: "IMPORTANT", "Claim your reward now", "Leave a 5-star review today."
Body templates
Tip
Hello, product name, one ask, one link, thanks. Nothing else.
Template A. standard
Hi {name}, Thanks for ordering the {product}. If you have a minute, would you leave a short product review? Honest feedback helps other shoppers. including notes on fit or quality. [Leave a review] Thanks, {store}
Template B. photo ask (only after text reviews work. see photo reviews on Wix)
Hi {name}, How is the {product} working out? A short review helps. A photo helps even more if you have one handy. [Leave a review] {store}
Follow-up and second review request copy
A second review request is a short nudge after the first email had no reply. It is not a guilt trip and not a new discount every time. Keep it shorter than the first ask. Mention the product once. Link once. Stop after one follow-up unless policy and Proofy exclusions say otherwise.
Subject ideas: "Quick follow-up on your [product] review" or "Still open to a short review of [product]?" Body: one sentence that the first note may have been buried, one ask, one link, one line that they can ignore if they already reviewed or do not want to.
Mode choice (automatic vs one-time campaigns): one-time vs automatic review requests on Wix. Automation setup: automate product review requests on Wix.
Phrases to delete
- unlock / leverage / seamless / game-changing
- Only 5-star reviews please
- Exclamation marks stacked for fake energy
- Three CTAs to the same form
Write for a phone screen, not a desktop preview
Most review request emails get opened on a phone. A template that looks clean in a desktop email client preview often turns into three screens of scrolling on mobile once logo, banner image, and footer legal text stack up. Keep the actual message. the part before the button. to a handful of short lines that fit without scrolling, and make sure the button is a real tap target, not a small text link.
Proofy Reviews. Ichonic · Wix App Market (Free)
Best for: Sending automated review requests from Wix orders
Pair clean copy with correct timing: when to send review request emails.
Pros
- Free
- Automatic + one-time requests
- Product-page widgets ready when replies land
Watch outs
- Copy quality is still on you
When not to email
- Open dispute or refund in progress. exclude that email
- You already emailed three times with no reply
- Product page still has nowhere to show the review
Timing and incentives
How to ask · Timing guide · Automation setup · Incentives · Contact
Key takeaway
Ask for honesty. Link once. Stop writing like an ad.
FAQ
What should a review request email say?+
Name the product, ask for an honest rating and a short note, link once to the review form, and thank them. Keep it under a short screen on mobile.
What subject line works for review requests?+
Plain and specific beats hype. Examples: "How is your [product]?" or "Quick question about your order." Avoid ALL CAPS and fake scarcity.
Should I offer a discount for a review?+
Only with a clear policy and platform-safe wording. See review incentives on Wix before you bribe for five stars.
Does Proofy send the emails?+
Proofy supports automatic and one-time review requests. Configure timing and exclusions in the app, then keep the copy honest.
When should the email send?+
After fulfillment plus a delay. See when to send review request emails on Wix.
Does it matter that most people open review request emails on their phone?+
Yes. Keep the message before the call-to-action short enough to read without scrolling on a phone screen, and make the review link a real tappable button, not a small inline text link. both matter more on mobile than in a desktop preview.
Still deciding what fits your store?
Tell us what you are running today and we will tell you what to add, swap, or skip.
