Installing a reviews app is the easy part. Knowing what to actually look at afterward is where most store owners either ignore the data entirely or track the wrong single number. Proofy's own listing describes a built-in Analytics & Insights area with visual charts for total reviews, average rating, review trends, and top-rated products — this guide is about which of those numbers deserve your actual attention, and what each one is telling you.
The short verdict
| Metric | Why it matters |
|---|---|
| Average rating (per product) | Direct signal of product-level satisfaction |
| Rating distribution | Reveals problems an average alone hides |
| Request-to-review rate | Tells you if your request flow is actually working |
| Recent review volume | Flags stalled or booming review collection |
What Proofy's dashboard actually shows
Proofy's Analytics & Insights view tracks total review count, average rating, review trends over time, and top-rated products, presented with visual charts rather than raw numbers alone. Under the hood, the same review data also supports filtering by rating, by verification status, by date range (last 30 days, last 3 days), and by whether a review has a shop-owner reply — all of which are useful lenses on top of the headline charts, not just the top-line summary.
Average rating, and its trend over time
The average rating on a product page is the number shoppers see first. Track it per product, not just as one store-wide figure — a 4.6 average across your whole catalog can be hiding a specific SKU sitting at 3.1 that needs attention. Watch the trend line too, not just the current snapshot: a rating that has been quietly sliding down over the last few months is a different problem than one that has always sat at 3.8.
Rating distribution, not just the average
Two products can both average 4.0. One got there from a tight cluster of 4-star reviews. The other got there from a mix of 5-stars and 2-stars that cancel out. The second pattern usually points to an inconsistent experience (sizing, quality control, shipping variance) that the average alone will not show you — pull up the star-by-star breakdown, not just the headline number, before assuming a 4.0 product is performing consistently.
Request-to-review rate
Of the customers who receive a review request email, what percentage actually leave a review? If this number is low, the problem is usually in the request flow itself — timing (see when to send review request emails on Wix), subject line, or copy (see review request email copy for Wix stores that gets replies) — not a lack of customer willingness. An incentive (a small discount or free shipping code) can also lift this number if your current rate is well below the typical 5-15% range.
Recent review volume
Filter by the last 30 days versus the last 3 days to see whether review collection is steady, spiking (often after a sale — see getting review-ready before Black Friday), or has quietly stalled. A sudden drop to near-zero recent reviews on a store that used to get a steady trickle is worth investigating — check that your automated request emails are still firing, before it becomes a visible gap on the product page.
What not to obsess over
- Chasing a perfect 5.0 average — see how product reviews increase customer trust on Wix for why a mix of ratings reads as more credible
- Comparing your raw review count to a much larger competitor rather than tracking your own trend over time
- Reacting to a single new review swinging the average before you have enough volume for the number to be stable
See your review numbers in one place
Proofy Reviews' Analytics & Insights view charts average rating, trends, and top-rated products — free on the Wix App Market.
Install Proofy ReviewsFAQ
Does Proofy have a dedicated analytics dashboard with charts?+
Yes — Proofy's own app listing describes an Analytics & Insights area that tracks total reviews, average rating, review trends, and top-rated products with visual charts. This guide focuses on which of those numbers are actually worth acting on, not just glancing at.
What is a healthy average rating for a Wix store?+
There is no universal number, but most healthy product pages sit above 4.0. A rating below that on a specific SKU is usually a sign of a real product issue worth investigating rather than a review-collection problem.
What is a good request-to-review rate?+
It varies by industry, but somewhere in the 5-15% range (of customers who receive a request and actually leave a review) is common for automated post-purchase requests. If yours is far below that, check your email timing and copy — see review request email copy for Wix stores.
Should I track reviews per product or store-wide only?+
Per product. A healthy store-wide average can hide one or two SKUs with a real quality problem — always check the rating distribution at the product level, not just the aggregate.
Can I see which products are top-rated at a glance?+
Yes — Proofy's Analytics & Insights view is built to surface top-rated products directly, so you do not need to open every product page individually to spot your strongest performers.
Still deciding what fits your store?
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