Add Customer Photo and Video Reviews on Wix

To add customer photo and video reviews on Wix, install a reviews app that accepts media uploads, then place a gallery widget on the product page. Proofy Reviews is free on the Wix App Market and covers photo and video submissions, moderation, and eight display widgets. The setup takes one sitting. The harder part is getting customers to send media in the first place.

This guide covers the full path: install, request timing, moderation rules, widget placement, and the store situations where media reviews are not worth the effort yet.

Why media reviews change the product page

Text reviews answer questions. Photo and video reviews remove doubt. A shopper reading "true to size" still guesses. A shopper seeing the item on a customer of similar height stops guessing.

Baymard Institute research on ecommerce product pages consistently shows that shoppers abandon when they cannot judge fit, scale, or real-world appearance. Customer photos fill that gap better than studio shots because they show the product in normal conditions.

Video reviews do a different job. They show movement, texture, and use. For apparel, furniture, tools, and anything with a setup step, a 20-second customer clip often answers more than a paragraph of copy.

Install Proofy Reviews and turn on media submissions

Proofy Reviews is the default product-review install for Wix Stores. It is free, it accepts photo and video uploads, and it ships with the widgets you need to display them.

1. Install Proofy Reviews from the Wix App Market.
2. Open the dashboard and connect it to your Wix Stores catalog.
3. Enable photo and video submissions in the review form settings.
4. Set moderation to hold media for approval while text reviews publish.
5. Add the product-detail-rating widget to the product page.
6. Add the product-media-gallery widget below the review list.
7. Publish and place one test review with a photo to confirm the layout.

The eight Proofy widgets cover different jobs. The product-detail-rating widget shows stars near the buy button. The product-media-gallery widget shows only reviews that include photos or video. The all-reviews and product-all-reviews widgets show the full list. Pick two or three, not all eight. Stacking every widget on one page slows the page and buries the buy button.

If you are starting from zero, the step-by-step walkthrough in how to add product reviews on Wix covers the base install before you layer media on top.

Get customers to send photos and video

Most stores install the app and then wait. Nothing arrives. The request email is the bottleneck, not the app.

Proofy sends review request emails on order created, order paid, or order fulfilled, with a delay you set. For media reviews, the fulfilled trigger with a delay is usually the right choice. The customer has the product in hand and can take a photo in the moment.

• Ask for a photo in the subject line, not buried in paragraph three.
• Send after delivery, not at order confirmation.
• Offer one clear reason: help the next shopper decide.
• Keep the upload step to one tap on mobile.
• Skip incentives that require a five-star rating.

The review request that arrives too early is the most common failure. A customer gets the email before the package lands, ignores it, and never opens the follow-up. Timing rules matter more than copy polish. For more on sequencing, see when to send review request emails on Wix.

If you want help writing the actual email, review request email copy for Wix stores has templates that ask for media without sounding pushy.

Moderate media without killing volume

Open photo uploads attract junk. Closed uploads attract nothing. The middle path is to hold media for approval while text reviews publish automatically.

Proofy supports bulk approve and reject, so the queue does not become a chore. Review the first batch manually to set the standard. Once quality is consistent, you can loosen the rule.

Reject photos that show a competitor logo, a person's face without consent, or a product that is clearly not yours. Approve anything that shows the product in normal use, even if the photo is not pretty. Real beats polished.

Place media widgets where they convert

Widget placement decides whether media reviews help or just decorate the page.

• Product page, near the buy button: product-detail-rating for stars and count.
• Product page, below the description: product-media-gallery for photos and video.
• Home page: overall-rating-banner if you have enough volume to look credible.
• Collection pages: skip media widgets. They slow the grid.

The floating-rating-badge widget works on mobile product pages where the review section sits far below the fold. It keeps the rating visible without pushing the buy button down.

Do not put a media gallery on the home page before you have at least a dozen media reviews. An empty gallery looks worse than no gallery. The same logic applies to the product reviews on the Wix home page decision.

When not to add media reviews to your Wix store

Skip media reviews if your store is not ready for them. Concrete cases: you have fewer than ten orders a week, so the request emails will not produce enough media to fill a gallery. Your products are not visual, so a customer photo adds nothing a text review does not already say. Nobody on your team will moderate uploads, so the gallery fills with off-brand or irrelevant images. Your product pages already carry five or more third-party scripts, and another widget will push load time past what shoppers tolerate. Your real problem is shipping delays or unclear sizing charts, and stars will not fix either. In each of these cases, fix the underlying issue first. Install the reviews app when you have volume, a visual product, and someone to approve the queue.

Measure what changed after install

Do not guess whether media reviews helped. Track four numbers before and after.

1. Add-to-cart rate on product pages with media reviews versus pages without.
2. Return rate on products where sizing was the top complaint.
3. Review submission rate with media versus text-only requests.
4. Page load time on product pages after adding the gallery widget.

Proofy's dashboard shows counts, average rating, distribution, media counts, verified counts, and response rate. Use those to see whether media submissions are growing or flat. If they are flat after four weeks, the request timing is the first thing to change.

For a broader view of what to watch, what to track after installing a reviews app on Wix covers the metrics that matter beyond star average.

For the canonical platform rules behind this setup, check official docs and platform documentation.

Common setup mistakes

• Requesting a review at order confirmation instead of after delivery.
• Stacking all eight widgets on one product page.
• Leaving media moderation off and getting off-brand uploads.
• Adding a gallery before there are enough media reviews to fill it.
• Forgetting to test the upload flow on a real mobile device.

Each of these is fixable in the dashboard. The upload flow test is the one most stores skip. Open the review form on your own phone, submit a photo, and confirm it appears in the moderation queue. If that step fails, nothing downstream works.

If you want a second set of eyes on the setup, contact Ichonic and we will review the widget placement and request timing.