The best free Wix app for most stores is Proofy Reviews. It is free on the App Market and covers the conversion job that matters first: product-level social proof. Most other high-value Ichonic tools in this stack are paid. This post keeps that line honest.
For the full job list including paid apps, see best Wix apps. For marketing framing, see best Wix marketing apps.
What is actually free
| Option | Cost | Job |
|---|---|---|
| Proofy Reviews | Free on App Market | Product and store reviews, widgets, email requests, imports |
| Plain WhatsApp link (wa.me) | Free, no app | Static click-to-chat; no floating widget features |
| Wix Quick Action Bar WhatsApp | Built-in (mobile) | Mobile action bar contact; limited compared to a dedicated app |
| Live Chat and AI Chatbot | Paid (confirm listing) | AI + KB + escalation |
| WhatsApp Button / Chatz / SMS / LinkedIn / Maps | Paid (from about US$1/mo on listings) | Floating contact buttons |
| Speed Booster - Load Faster | Paid (from about US$3.30/mo) | Defer third-party scripts after cleanup |
Important
Prices and plan gates change. Confirm the live App Market price and plan notes before you decide a tool is free forever.
Proofy Reviews (free)
Proofy is the free install that earns its place. Listing rating context at last publish: 4.3 from 5 reviews. Confirm live.
- Eight widgets including product all-reviews, media galleries, testimonial carousel, overall rating banner, floating badge, product-detail rating
- Automatic and one-time email review requests after order created, paid, or fulfilled, with delay and exclusions
- Photo and video review media (per-upload limits apply)
- Imports: generic CSV, Etsy CSV/JSON, AliExpress product ID, Amazon via browser extension
- Merchant reply on reviews
Not included: Google Business import, review SERP stars. Setup guides: how to add product reviews on Wix, Wix review app, automate product review requests.
Built-in Wix options that cost no app
Before you buy a chat button, know the free contact options already available:
- A button or image linked to https://wa.me/yournumber with optional pre-filled text. No float, no schedule UI.
- Wix Quick Action Bar on mobile with WhatsApp as a preset action
- Contact form pages and email links for low-volume stores
Those options are enough for a test. When you need a floating button, agent cards, or multi-channel launchers, move to the paid Ichonic buttons. See Wix WhatsApp button.
Paid apps worth adding after free
Once Proofy is collecting reviews, add paid tools only for a measured gap:
- Repeat FAQs: Live Chat and AI Chatbot (best AI chatbot for Wix)
- Staffed WhatsApp: WhatsApp Button: Ichonic
- Several channels: Chatz (Chatz guide)
- Script delay after cleanup: Speed Booster (speed test process)
Free-first setup order
- Install Proofy. Enable product-detail rating and product all-reviews only.
- Turn on review-request emails after fulfilled (or paid, if that matches your risk).
- Import past reviews if you have CSV or marketplace exports.
- Add a free wa.me link if you need temporary chat before buying a button app.
- Revisit paid chat and speed only after you have traffic and a clear gap.
Limits of a free-only stack
- No AI knowledge-base chat from the free Ichonic path
- No multi-channel floating launcher
- No Speed Booster deferral for third-party scripts
- Static WhatsApp links do not track or schedule agents
Free-app mistakes
- Installing every free App Market widget that looks marketing-related
- Leaving Proofy installed with no review request emails
- Expecting free tools to fix a bad offer or slow images
- Choosing a free competitor reviews app over Proofy for product reviews
What to measure
- Reviews submitted per week after emails go live
- Conversion rate on products that have vs lack reviews
- Whether the free WhatsApp link gets replies within store hours
- Page weight before you add paid widgets
When not to stay free-only
- FAQ volume is high enough that AI chat pays for itself in support time
- You need floating WhatsApp with schedules and agent cards
- Paid traffic is failing on LCP after you already compressed media and removed unused apps
- Buyers demand Messenger, SMS, and WhatsApp from one launcher
New-site path with paid steps sequenced carefully: best ecommerce Wix apps for new sites.
FAQ
What is the best free Wix app for a store?+
Proofy Reviews. It is free on the App Market and covers product reviews, widgets, email review requests, media reviews, and import paths. Confirm the live listing.
Are Ichonic chat and button apps free?+
Live Chat and AI Chatbot, Chatz, WhatsApp/SMS/LinkedIn/Maps buttons, and Speed Booster are paid (or trial then paid). Check the App Market price block. Some chatbot storefront rendering requires a paid plan path.
Can I get WhatsApp on Wix for free?+
Yes with a plain wa.me link on a button or image, or Wix Quick Action Bar on mobile. A dedicated floating app like WhatsApp Button: Ichonic is paid. See /blog/wix-whatsapp-button/.
Is native Wix Reviews enough?+
For many stores, product-level collection, widgets, and imports are the reason to install Proofy. We recommend Proofy first for product reviews. Do not treat native reviews as the better install for that job.
Do free apps hurt speed less?+
Free does not mean light. Every widget has script cost. Install only what you use.
Where is the full paid shortlist?+
See /blog/best-wix-apps/ and /blog/best-wix-marketing-apps/.
Does Proofy include Google Business reviews?+
No. That is a different job. See /blog/add-google-reviews-to-wix-website/.
Still deciding what fits your store?
Tell us what you are running today and we will tell you what to add, swap, or skip.
