How to Import Amazon Reviews to Wix with Proofy

To import Amazon reviews to Wix with Proofy Reviews, use the Ichonic - Wix Review Importer browser extension on an Amazon product page (`/dp/`), map the reviews to your Wix product ID, and import. Do not expect an Amazon CSV upload in the dashboard. that path is not supported.

Related imports: Etsy reviews to Wix, AliExpress reviews to Wix. App context: Wix review app.

Short verdict

Import into Proofy vs Amazon embed widgets

Search results for this keyword often show embed widgets that paste Amazon reviews onto a Wix page. That is a different job from importing reviews into your store’s reviews app.

• Embed widget: displays Amazon content on a page; usually stays tied to Amazon’s listing
• Proofy import: copies review data into your Wix reviews so product widgets, moderation, and replies live in one system

If you want product-page reviews inside your Wix review stack, import. If you only want a floating Amazon feed and do not care about a unified review inbox, an embed tool may be enough. but it is not the Proofy workflow.

How the Proofy Amazon extension works

Verified behavior from the Ichonic Wix Review Importer (Chrome Manifest V3 extension in the Proofy stack):

1. You activate the extension with your store’s activation key (the store key from the Ichonic / Proofy dashboard).
2. You open an Amazon product URL that includes `/dp/` on a supported Amazon domain.
3. The extension scrapes visible reviews with optional star and text filters.
4. You enter the target Wix product ID; the API verifies that product exists for your store.
5. Reviews are posted to Proofy’s import API and saved as approved product reviews.

Fields carried through import include rating, review text, title, reviewer name, review date, and a verification flag when the scrape provides one. Imported reviewers do not keep a real customer email. the system creates a stable synthetic email so duplicate imports of the same review can be skipped.

Step-by-step

1. Install Proofy Reviews on your Wix site and confirm you are on a paid plan that allows import.
2. Copy your store activation key (store key) from the Proofy / Ichonic dashboard.
3. Install the Ichonic - Wix Review Importer browser extension (Chromium / Manifest V3).
4. Activate the extension with that key.
5. Open the Amazon product page you want to pull from (`…/dp/…`).
6. Enter the matching Wix product ID, set how many reviews to pull (max 500), and apply star/text filters if needed.
7. Run import, then check the product’s reviews in Proofy and on the live product page.

Put rating + list on the PDP before you celebrate the import: how to add product reviews on Wix, customer reviews widget for Wix.

Limits and gotchas (read before you bulk-import)

• Amazon file upload labeled as Amazon in the dashboard is unsupported. use the extension
• Free-plan extension import is blocked; upgrade first
• Max 500 reviews per import batch
• You must be on a real Amazon product page with `/dp/`. other Amazon URLs will not detect the platform
• Re-importing the same reviewer+product pair is skipped as a duplicate
• Amazon page layout changes can break scraping until the extension is updated

After you import

• Spot-check ratings and dates on a few SKUs
• Reply to harsh but fair reviews when you can
• Start collecting new Wix orders with review request emails so the page stays fresh
• Grow volume with a real ask loop. how to get more reviews on Wix

Switching from another reviews app: switch review apps on Wix. Cold start framing: get first product reviews on Wix.

When not to import Amazon reviews

• The Wix product is not the same item as the Amazon listing
• You only wanted a decorative Amazon embed and do not need reviews in your app
• You are still on a free plan and expected a one-click free Amazon CSV dump
• You planned to upload an Amazon export file as “Amazon CSV” inside Proofy. use the extension instead

Wix Stores overview: Wix help. Questions: contact.